Senior CRM Lifecycle Manager

JobtailorBerlin

Stellenbeschreibung:

Responsibilities

Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads.
Use persona, behavioral, and source data to build segmented and personalised workflows.
Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance.
Track and improve double opt-in (DOI) rate and consent quality.
Ensure opt-in tracking is consistent and compliant across platforms.
Drive CRM execution for key partnerships, brand launches, and other strategic initiatives.
Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners.
Own delivery and quality across lead and onboarding campaigns for CRM.
Monitor deliverability, error rate, DOI trends, and other hygiene metrics.
Troubleshoot proactively and build internal dashboards to surface learnings.

Requirements

3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments.
Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo.
Confidence working with data platforms like Tableau, GA, or Looker to analyse performance.
Strong attention to detail—you notice what’s broken before anyone else does.
Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech.
German and English fluency.
Structured, proactive, and ready to take ownership.

Core Competencies

Demonstrates expertise in CRM execution and lifecycle marketing, with a strong focus on optimizing customer journeys and improving opt-in performance. Proficient in data analysis and cross-functional collaboration to drive strategic initiatives and enhance campaign effectiveness.