Senior Digital Marketing Manager

Xiaomi TechnologyMünchen

Stellenbeschreibung:

Drive digital performance marketing for EV models across the German market
Plan, execute, and optimize paid media and performance campaigns to generate and convert qualified leads
Own and continuously optimize the website and EV configurator with strong focus on UX, conversion, and technology storytelling
Lead CRM strategy, lead management, and automated customer journeys across digital and retail touchpoints
Build and optimize data-driven funnels from online engagement to sales conversion
Collaborate closely with Product, IT, Retail, and HQ teams to align digital platforms with EV technology and commercial goals
Track and optimize digital KPIs, performance metrics, and conversion rates
Ensure compliance with European data protection and digital regulations
Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Marketing, or a related field
5+ years of experience in digital marketing, performance marketing, or growth marketing, ideally within the automotive, EV, technology, or e-commerce sector
Proven experience managing paid media and performance campaigns with a strong focus on lead generation and conversion optimization
Strong understanding of website management, UX optimization, and digital customer journeys, including configurator and e-commerce environments
Experience with CRM systems, lead management, and marketing automation platforms
Data-driven mindset with strong analytical skills and experience tracking digital KPIs, funnels, and conversion metrics
Familiarity with European digital regulations and data protection requirements (e.g., GDPR)
Ability to collaborate effectively with cross-functional teams including product, IT, retail, and global headquarters
Strong communication and stakeholder management skills in an international environment
Fluency in English and German required; Mandarin is an advantage
This role ensures that marketing strategies, messaging, and campaigns are localized for German consumers, taking into account cultural expectations, language nuances, and local digital platforms
The role will design and execute performance-driven campaigns across search and automotive platforms to generate brand awareness, leads, and qualified customer traffic for dealerships and online sales channels
Analyse and build digital tools to optimize campaigns, improve conversion rates, and provide strategic insights that support sustainable growth in Germany

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