Senior Email Marketing Strategist

Responsibilities

• Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post‑purchase, winback, replenishment, VIP, and sunset flows
• The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends
• A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar
• List growth and segmentation strategy, including RFM‑based segments and predictive analytics
• A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings
• Deliverability: list hygiene, sender reputation, inbox placement, and warming
• Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language

Requirements

• 4+ years running email/retention for DTC ecommerce brands, with direct, hands‑on experience at one or more 9‑figure ($100M+ revenue) DTC brands. Be ready to name them and explain exactly what you owned
• Experience managing multiple brands or accounts at once without dropping the ball
• Experience directing designers and copywriters, not just doing the work yourself
• Deep Klaviyo expertise, not “familiar with.” You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plus
• A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it
• Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts
• Comfort owning a revenue number and being measured against it