Senior Field Marketing Manager

In this role you drive regional field marketing for Germany, Austria, and Switzerland, shaping demand and accelerating revenue growth. You will partner with sales, central marketing, product, and partner teams to ensure cohesive campaigns and impactful events. You will lead ABM efforts, manage budgets, and leverage AI tools to scale content and reporting. This position offers the chance to influence go-to-market in a fast-growing SaaS environment and work closely with cross-functional teams to deliver measurable results.

• Lucaflex – flexible working model
• Work from abroad up to 90 days
• Team spirit and learning culture
• Learning & Development support
• Lucanet Engage feedback process
• Lucanet Do Good paid volunteer time off

• Stakeholder management and alignment with sales, central marketing, product, and partners; report on program progress and results
• Plan and run regional events, trade shows, and webinars across the DACH area to generate leads
• Support and expand partner programs with resources, training, and co-branded campaigns
• Plan, execute, and optimize regional marketing campaigns, events, and programs for demand generation and revenue growth
• Manage regional marketing budget and ensure efficient resource allocation
• Establish and track KPIs to measure field and partner marketing effectiveness
• Own regional ABM program in collaboration with sales
• Conduct market assessment to identify opportunities, review performance, and map the addressable market

• 6-8 years in B2B SaaS field marketing with strong event and tradeshow experience
• Proven field and partner marketing experience with operational capability
• Experience with marketing automation and AI-powered tools (HubSpot AI content assistant, predictive lead scoring, Lightdash, Salesforce, Gong AI)
• Proven track record partnering with Sales to achieve shared goals
• Data-driven mindset with ability to interpret data and optimize campaigns using AI tools
• Experience managing external vendors/agencies
• KPI-focused with demonstrated ROI delivery
• Fluent German and English; ability to travel within Europe
• Legal right to work in the country of employment

• Stakeholder management
• Cross-functional collaboration
• Initiative and ownership
• HubSpot AI content assistant
• predictive lead scoring
• Lightdash