Senior Growth Marketing Manager (EMEA)

Requirements

• 7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role
• Deep understanding of digital marketing platforms (Google Ads, Bing Ads, Linkedin Ads, Facebook Ads) and tactics
• Experience running advertising campaigns to international geos, and familiarity with the nuances in targeting, channel and content strategy across different geos
• Experience partnering with Business Development and Sales and owning a pipeline target
• Experience partnering with creative and localization teams to support international campaigns
• Data-driven and detail-oriented mindset to maximize ROAS
• Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend
• Bias towards aggressive experimentation and innovation to drive incremental performance
• A self-starter who thrives in a fast-paced, high-growth start-up environment
• Bonus: fluency in one or more non-English languages

What the job involves

• Wiz is looking for a Senior Growth Marketing Manager, EMEA to own pipeline generation from our digital marketing channels and support Wiz’s international expansion
• You’ll collaborate with a team of channel experts and local ecosystem to drive demand and revenue growth from Paid Search, Paid Social, Display, and other local paid media initiatives that align to our pipeline generation objectives in target markets and to our prospects’ priorities in these locales
• Partner with channel experts to execute strategy and drive investment across our digital channels (Paid Search, Paid Social) across international markets (with focus on EMEA)
• Own and support international digital marketing budget allocation and report on performance and pipeline targets
• Adapt to local language, content themes, messaging, and creative to support pipeline creation in target markets
• Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects
• Map and prioritize our TAM using a combination of first and third party sources, own target list creation in partnership with local BDR and Sales partners for target markets for use across our digital channels
• Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts
• Help grow our international strategy across established and emerging markets with local platforms and partners to supplement our global investments
• Provide visibility to sales leadership and sales ecosystem in region (i.e quarterly business reviews, digital roadmap, regional updates)
• Design and execute local campaigns: full lifecycle ownership from ideation through to implementation and support
• Collaborate closely with field marketing and sales leaders across regions to ensure alignment and prioritization of digital marketing efforts for success