Senior ( Local ) Marketing Specialist (m/f/d) at LYNX B.V.

About the role

As Senior Local Marketeer for Germany (m/f/d), you will take a strategic lead in driving LYNX’s marketing performance and market positioning in one of our most important European markets. You will translate global marketing strategy into locally impactful initiatives while identifying new growth opportunities within the German retail investor landscape. In this role, you will act as a strategic partner to the German leadership team, combining market insights, performance data and local partnerships to strengthen brand authority, customer acquisition and long-term growth. You’ll be responsible for translating strategy into actionable tactics and ensuring alignment with global marketing priorities.

Key Responsibilities

• Defining and executing the local marketing strategy for Germany in alignment with global marketing priorities
• Identifying high-impact marketing opportunities within the German investor ecosystem
• Developing and managing strategic partnerships with key German media platforms
• Driving thought leadership by collaborating with local experts, analysts and content creators
• Providing strategic market insights on competition, pricing trends, investor behaviour and regulatory developments
• Acting as the key link between global marketing teams and the German commercial organisation
• Ensuring all content is optimized, compliant, and ready to perform at the highest level
• Negotiating marketing contracts (media buying)

Qualifications

• A senior marketing professional with strong strategic thinking and commercial acumen
• 6-10 years of marketing experience, preferably within financial services, fintech or investment platforms
• Strong analytical capabilities and a data-driven approach to decision making
• Excellent stakeholder management and the ability to influence senior leadership
• Native German and professional proficiency in English
• Experience working in an international organisation with global-local collaboration
• Knowledge of the German retail investment market and regulatory landscape
• Experience managing external agencies or strategic partners
• Familiarity with CRM systems or marketing automation tools
• Knowledge of German broker landscape and investing product knowledge
• Experience with WordPress or/and Mailchimp

What we offer

• A competitive salary and excellent secondary benefits
• 13th month
• Pension scheme and attractive employee benefits
• A generous learning and development budget
• A collaborative and informal work environment
• Regular team events and social activities
• Daily fresh lunch from our cook, drinks and healthy snacks
• The opportunity to grow and develop your career within an international company

We are an equal‑opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity or expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation or identity, disability or neurodiversity.