Senior Manager Brand Strategy & Partnerships (f/m/d)

You will shape how the brand connects with culture and future ecosystems through strategic brand initiatives and partnerships. You’ll work across branding, innovation, mobility, and tech topics to develop scalable activation platforms and consultancy services. The role blends strategy, storytelling, and executive communication to drive data-driven impact in B2C and B2B contexts. Join a diverse, international team with a mission to create real change in people’s lives and the world.

• international and interdisciplinary environment
• Cafe BLOOM at the office
• Dogs at the office
• Mindset Moments & Training Tuesdays/Thursdays
• URBAN Sports Club membership or mobility card

• Develop and drive brand and partnership strategies and activation platforms across marketing, innovation, mobility, sports, and cultural contexts
• Structure complex topics, build strategic frameworks, and translate needs into actionable roadmaps and concepts
• Shape positioning and storytelling around brand, technology, and future mobility
• Create and manage external activation platforms, collaborations, sponsorships to boost visibility and engagement
• Develop brand communication frameworks to ensure consistency across initiatives
• Prepare executive-level presentations, papers, workshops with clear messaging and options
• Lead strategic partnerships and sponsorships, evaluate and activate assets with stakeholders
• Define KPI frameworks for partnerships and activation with data-driven reporting and dashboards

• Strong strategic and conceptual thinking with ability to convert ideas into actionable initiatives
• Experience in brand management, brand strategy, partnerships, or innovation
• Excellent at creating management presentations and strategic narratives
• Interest in sports, motorsports, innovation, future technologies and cultural trends
• Proven stakeholder management with proactive, self-driven mindset
• Ability to collaborate with the management board, cross-functional teams, creative teams, and external partners
• Fluent in written and spoken German and English
• Several years of senior-level experience in brand strategy, partnerships, marketing, or related fields
• Experience in dynamic, international, cross-functional environments
• Strong workshop facilitation and presentation skills

• stakeholder management
• proactive, self-driven mindset
• cross-functional collaboration
• strategy frameworks
• data-driven KPI development
• executive dashboards and reporting