Senior Manager, Creator Partnerships & Social Commerce

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Creator Partnerships & Social Commerce based in Germany.

As a Senior Manager, Creator Partnerships & Social Commerce, you will lead and scale creator marketing across two women’s health brands.
You will own the end-to-end creator strategy, from acquisition and partnerships through content production, affiliate programs, and performance optimization.
The role combines strategic leadership with hands‑on execution, requiring strong commercial judgment and operational discipline.
You will lead a team, build scalable systems, and develop a high‑quality creator community capable of generating valuable content and measurable revenue.
A major focus will be building and scaling a TikTok Shop affiliate program while continuing to optimize an established creator seeding operation.
You will work closely with Paid Media, Creative, Supply, E‑commerce, and other teams to turn creator content into meaningful growth assets.
Success will be measured through commercial outcomes, content efficiency, creator performance, and the ability to build a scalable, data‑driven creator ecosystem.

Accountabilities

• Own the creator strategy across two women’s health brands, balancing an established seeding program with a new TikTok Shop affiliate program.
• Define measurable targets across creator outreach, response rates, approvals, content delivery, acquisition costs, content quality, and campaign performance.
• Build creator‑driven demand that contributes to branded search, Amazon and Shopify sales, paid media performance, and a scalable content library.
• Identify and develop the right mix of healthcare professionals, micro‑creators, mid‑sized creators, and selectively larger influencers based on commercial value.
• Monitor competitor activity, creator pricing, platform developments, and emerging social commerce trends to maintain a competitive approach.
• Develop and deploy AI‑powered workflows for creator qualification, personalized outreach, content tagging, rights management, and operational efficiency, with measurable improvements in team capacity.
• Lead and develop a team of two associates responsible for day‑to‑day creator seeding operations, outreach, follow‑ups, communication, fulfilment, and administration.
• Establish clear processes, operating rhythms, quality standards, and accountability systems that allow high‑volume creator activity to run efficiently.
• Build scalable creator acquisition pipelines through direct outreach, TikTok Shop's affiliate marketplace, and existing creator networks.
• Sustain high‑volume creator content production while establishing a separate and scalable affiliate pipeline for TikTok Shop.
• Own the TikTok Shop affiliate program from creator recruitment and commission structures through sample logistics, performance management, and gross merchandise value (GMV) growth.
• Manage affiliate economics, including creator acquisition costs, sampling costs, commission rates, and the performance of individual affiliates.
• Identify high‑performing affiliates and develop repeat, long‑term, or exclusive partnerships with the creators driving the majority of sales.
• Oversee creator relationships from initial outreach and qualification through contracting, product delivery, content production, payment, and performance review.
• Ensure creators receive clear briefs, expectations, timelines, feedback, and appropriate compliance guidance.
• Build an engaged creator community through ongoing communications, challenges, educational initiatives, and relationship management.
• Own claims compliance across creator content and maintain clear guidance on permitted and restricted product claims.
• Ensure appropriate Federal Trade Commission (FTC) material‑connection disclosures and platform‑specific policy compliance across creator partnerships.
• Secure usage rights and TikTok advertising authorization, including Spark Ad codes, as part of the initial partnership process.
• Establish systems for reviewing, categorizing, managing, and distributing creator‑generated content according to its highest‑value commercial use.
• Collaborate with Paid Media, Creative, Marketplace, Email Marketing, and E‑commerce teams to maximize the value of creator content across advertising, marketplace listings, email, and brand channels.
• Translate organic and paid performance insights into stronger creator briefs and more effective content strategies.
• Manage external consultants, content agencies, and other creator‑marketing vendors, including scope, quality, cost, and decisions around bringing capabilities in‑house.
• Own the influencer marketing technology stack and evaluate platforms such as SARAL, Modash, Lefty, or comparable solutions based on discovery, outreach, relationship management, and reporting needs.
• Coordinate with Supply and Operations teams to ensure creator product kits are delivered accurately and on time.
• Oversee creator invoicing and payment workflows, ensuring submissions are accurate, approved, and processed efficiently.
• Identify operational bottlenecks and introduce scalable workflows, automation, documentation, and process improvements.
• Manage the creator and sampling budget and reallocate resources between seeding and affiliate activities based on performance and return on investment.
• Define and monitor key performance indicators covering affiliate GMV, cost per usable content asset, branded search and marketplace impact, and content throughput against quality standards.
• Track outreach, response and approval rates, creator acquisition costs, content delivery, engagement, reach, conversions, and return on investment.
• Produce clear weekly, monthly, and quarterly reporting for the Growth team and company leadership.
• Analyze performance by creator profile, product, platform, partnership structure, outreach approach, and content format.
• Maintain a structured testing roadmap covering outreach messaging, incentives, creator segments, partnership models, and content approaches.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, creator affiliate marketing, or a closely related discipline, including ownership of an end‑to‑end program with commercial accountability.
• Hands‑on experience operating a TikTok Shop or comparable creator affiliate program, with responsibility for gross merchandise value (GMV) or revenue performance.
• Experience in direct‑to‑consumer (DTC) or e‑commerce environments, ideally within health and wellness, beauty, or another regulated consumer category.
• Demonstrated experience managing or mentoring team members and improving their performance and output.
• Experience managing external agencies, consultants, or vendors, including setting expectations, managing quality, and evaluating when capabilities should be brought in‑house.
• Strong experience structuring and negotiating both flat‑fee and performance‑based creator partnerships.
• Strong analytical capabilities and the ability to use campaign data to influence decisions, optimize performance, and allocate resources.
• Demonstrated experience building or deploying AI or automation workflows that have measurably increased operational throughput.
• Experience with brand‑owned organic social channels and an understanding of how creator content and owned content can complement each other.
• Working knowledge of FTC disclosure requirements and platform‑specific product‑claim policies within regulated categories.
• Experience collaborating with Paid Media and Creative teams to transform creator content into performance advertising.
• Familiarity with securing advertising authorization and managing creator content rights.
• Hands‑on experience with influencer marketing platforms such as SARAL, Modash, Lefty, or equivalent tools.
• Experience managing creator programs across multiple brands, products, or categories is strongly preferred.
• Experience working with healthcare professionals or subject‑matter experts as creator or brand partners is an advantage.
• Understanding of paid social creative testing and direct‑response marketing principles.
• Strong commercial judgment, organization, communication, and relationship‑building skills.
• Ability to combine strategic thinking with close involvement in execution.
• Strong leadership skills, with the ability to create clarity, establish accountability, and develop team members.
• Comfortable working with ambiguity, limited resources, and rapidly changing social media and creator environments.
• Resourceful, proactive, data‑driven, and focused on measurable commercial outcomes.
• Genuine interest in health, wellness, consumer behavior, and social media culture.

Benefits

• Full‑time opportunity with significant ownership over creator partnerships and social commerce strategy.
• Opportunity to shape and scale creator marketing across two growing women’s health brands.
• High level of autonomy and direct influence over commercial performance.
• Opportunity to build and optimize a TikTok Shop affiliate program from the ground up.
• Leadership responsibility for a creator marketing team.
• Exposure to cross‑functional teams including Growth, Paid Media, Creative, Supply, E‑commerce, and Email Marketing.
• Opportunity to work with AI‑powered workflows, creator technology, and scalable marketing systems.
• Ability to manage and optimize meaningful creator and sampling budgets.
• Opportunity to develop long‑term creator relationships and build a high‑value creator community.
• Flexible working environment with the ability to work across the United Kingdom and Europe.