Senior Manager, Growth Marketing

Stellenbeschreibung:

Own and optimize the full digital prospect lifecycle from acquisition through qualified lead, opportunity, pipeline, and customer conversion
Develop, launch, test, and optimize digital campaigns targeting buyers across fleet, transportation, logistics, construction, and related industries
Analyze funnel performance by channel, campaign, audience, industry, and buyer segment
Establish performance benchmarks and reporting across acquisition, conversion, pipeline contribution, CAC, and channel efficiency
Identify and test new digital channels, audiences, campaigns, and growth opportunities
Partner with Sales to improve lead handling, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and funnel performance
Manage paid digital programs across Google Ads and LinkedIn Campaign Manager
Own website conversion strategy, including landing pages, calls to action, forms, and conversion paths
Partner on SEO strategy and coordinate internal and external SEO resources
Manage external digital marketing agencies and vendors
Own prospect nurture strategy and develop lifecycle programs across audiences, intent, lifecycle stage, and acquisition channel
Develop attribution and performance reporting across marketing channels
Build and analyze Salesforce reports and dashboards for lead, opportunity, pipeline, and campaign performance
Partner with Marketing and Sales Operations on lead tracking, lifecycle stages, campaign attribution, and funnel reporting
Translate performance data into recommendations for Marketing, Sales, and company leadership
Partner with Sales, Customer Success, Expansion, Product, and Marketing teams on campaigns, enablement, launches, adoption, retention, and expansion
Collaborate on event lead capture, attribution, follow-up, and post-event nurture
Ensure a consistent prospect experience across marketing, sales, and customer touchpoints

Requirements

10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline
Demonstrated experience owning the full acquisition and conversion funnel, with clear accountability for pipeline and revenue outcomes
Strong B2B SaaS experience preferred, particularly within fleet management, transportation, logistics, construction, operations, or related technology markets
Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation
Expert-level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce, including campaign management, marketing automation, lead lifecycle management, reporting, and attribution
Advanced proficiency with Salesforce reporting and dashboards, with the ability to independently analyze marketing-to-sales funnel and pipeline performance
Hands-on experience launching and optimizing Google Ads and LinkedIn advertising campaigns, including targeting, testing, conversion tracking, budget optimization, and performance analysis
Strong understanding of B2B funnel metrics, including MQL-to-SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution
Experience building and optimizing lead nurture and lifecycle programs across different audiences, channels, and buying stages
Experience managing digital agencies, consultants, and external vendors with clear performance expectations
Strong analytical skills and ability to translate complex performance data into clear insights and recommendations
Proven ability to work cross-functionally with Sales, Customer Success, Product, and Marketing teams
Proficiency using generative AI tools, including ChatGPT and Claude, to improve marketing productivity, research, analysis, campaign development, content workflows, and experimentation
Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
A test-and-learn mindset with the ability to turn data into decisions and decisions into action
Comfortable operating as both a strategic owner and hands-on contributor in a fast-moving environment
Employment eligibility verified via the I-9 Form

Core Competencies

Demonstrates expertise in managing the full digital prospect lifecycle, including acquisition, conversion, and pipeline performance, with a strong focus on B2B SaaS marketing strategies. Proficient in leveraging data analytics to optimize campaigns and improve lead handling across various digital channels.