Senior Product Marketer

Mission

As a Senior Product Marketer at Root, your mission is to translate Root's technical capability into clear commercial language, owning the messaging, positioning, and enablement materials that help prospects and clients understand what Root does and why it's the right choice. You'll work closely with the Sales, Solutions, Client Success and Product teams to stay close to client reality and our product, and with leadership to ensure our external voice reflects the strategic direction of the product and business.

To do this well, you'll need to balance precision with accessibility, making complex technology and infrastructure feel intuitive without oversimplifying it, and maintain a strong point of view on how Root should be positioned in a competitive and fast-moving market.

Key performance indicators

• Marketing qualified leads (MQLs)
• Win rate
• Feature adoption (new launches)

Outcomes

• Clear, up-to-date positioning and messaging exists for Root’s products and services and key use cases, and is used consistently across all channels and teams
• Root's website and key growth surfaces reflect Root’s product storytelling and positioning, and are optimised for clarity, differentiation and conversion
• In collaboration with the Product team, go-to-market plans for new features and use cases are executed with a clear narrative, on time, and with all relevant stakeholders aligned
• Ensure launches showcase Root’s differentiated value, translating into pipeline and revenue
• Sales, Client Success and Solutions teams have the product collateral they need to run effective client conversations - decks, one-pagers, battlecards, and objection-handling frameworks
• Root's product marketing content output has a consistent product- and brand-aligned voice
• Competitor analysis is conducted regularly and competitive intelligence findings are fed back into positioning and messaging, and into Product and Sales.
• Client case studies and success stories are produced on a regular cadence and used actively in sales conversations

Role-based competencies

• Ability to translate technical product capability into language that resonates with a B2B buyer
• Track record of planning and running product or feature launches end-to-end
• Excellent writing skills across formats; can produce long-form, short-form, and structured collateral without heavy editorial support
• Ability to interview clients, extract the commercial narrative, and write compelling, credible stories without heavy editorial support
• Curious about how buyers think and make decisions; engages with sales and client conversations rather than working in isolation
• Collaborates well across functional areas, including product, sales, and solutions
• Comfortable operating without a large marketing team around them; can prioritise and deliver without constant oversight

Qualifications and experience

• A diploma or degree in Business, Marketing or Communications
• 5+ years of marketing experience in a high-growth tech business, ideally in a regulated B2B SaaS product environment
• Track record of marketing and driving technology products
• Prior experience in insurance or insurance-adjacent fields will be a highly preferred