Senior SEO Content Specialist - English

Overview

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's On-Page sub-team and owns on-page SEO for English-language publications. You will optimise pages for search intent and rankings, turn keyword research into structured briefs and recommendations, and work alongside technical, off-page, and editorial colleagues to drive organic growth in a fast-moving iGaming environment.

Responsibilities

• Own on-page SEO for English-language publications across the group's iGaming and media portfolio


• Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure


• Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations


• Audit existing pages and prioritise optimisation opportunities that drive organic growth


• Produce and refine on-page content where needed to support ranking goals


• Manage internal linking strategy across assigned publications


• Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals


• Report on the impact of on-page changes on rankings and traffic

Requirements

• English as first language or C2 level


• 3+ years in on-page SEO, ideally in iGaming or sports betting


• Strong command of on-page optimisation and search intent


• Proficiency in keyword research and structured briefs


• Familiarity with Ahrefs or equivalent tools


• Nice to have: A second language


• Direct iGaming or sports betting experience

Benefits

• 40 days of holidays of your choosing (take only the bank holidays you want!)


• Flexible working hours


• Yearly bonus based on performance


• Health Insurance allowance


• Sports Allowance


• Work from Home Allowance