Senior Specialist, Experience, Technology, Compliance

Responsibilities

• Structure and manage data in customer relationship management systems
• Complete quality assurance related to data standards and accuracy
• Manage email and SMS campaign deployment across a range of initiatives
• Administer HubSpot (forms, consent and subscription types, contacts and segmentation, workflows, automation, reporting dashboards)
• Implement platform updates and enhancements without custom coding
• Maintain data integrity, naming conventions and configuration standards
• Participate in QA for new pages, forms, workflows and releases
• Provide internal training, guides and documentation on platform features and standard tasks

Requirements

• 3-5 years of experience working with HubSpot or similar platforms
• College or university degree in Marketing, Digital Communications or a related field, or an equivalent combination of education and experience
• Strong technical aptitude without a need for developer level coding skills
• Experience configuring workflows, forms, permissions and automation in CRM platforms
• Strong documentation skills and a systems thinking approach to platforms and data
• Ability to translate business needs into technical configuration with clear rationale
• Experience working across multiple platforms, teams and business units, while following governance, standards and roadmaps for web and digital platforms and coaching others on platform use and configuration standards
• Ability to travel occasionally to internal meetings or client engagements