Social Media Manager, Product & Promotions

Responsibilities

• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities.
• Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives.
• Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content.
• Produce content for distribution across channels, optimizing content for each platform.
• Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments.
• Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning.
• Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

Requirements

• Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media.
• A strategic operator mindset — you can build frameworks and lead processes, not just execute one-off activations.
• Strong project management skills with the ability to juggle multiple workstreams across a given week without losing detail or momentum.
• Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular.
• Deep understanding of and engagement with internet culture and humor, and social-first formats.
• Data fluency — you\'re comfortable pulling performance data, identifying trends, and turning insights into action.
• Strong communication and collaboration skills — this role sits at the intersection of product marketing, editorial, and creative, and requires clear cross-functional partnerships.
• Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus.