(Sr) Product Marketing Manager - SiC (m/f/d)

In this role you drive growth for Nexperia’s SiC portfolio by shaping product strategy, lifecycle management and roadmap. You will collaborate with R&D, operations, sales, quality and marketing to deliver innovative products and profitable growth. You’ll lead NPI and business case execution, translate market needs into actionable plans, and influence across a global, cross-functional network. This is a high-visibility position with impact on our SiC business direction and market success.

• Flexible working hours
• Unlimited employment contract
• Competitive salary
• Training courses and career development options
• Retirement provisions
• Travel allowance for HVV ticket

• Own the SiC product portfolio across the lifecycle, including positioning, specs, quality requirements and pricing strategy
• Define and drive the SiC product roadmap to capture opportunities for innovation and growth
• Develop and execute global SiC product strategy and long-term portfolio planning
• Deliver revenue and margin targets through cross-functional program execution
• Lead New Product Introduction (NPI) activities to meet business case objectives and speed market adoption
• Own business case development, execution and lifecycle fulfilment
• Conduct market intelligence: competitor benchmarking, tech trend monitoring, application analysis
• Act as the main interface among product marketing, development, operations, quality, sales and other stakeholders
• Support customer engagement and translate market needs into actionable product strategies

• Master in Electrical Engineering
• 7+ years in product marketing, product management or similar semiconductor role
• Strong knowledge of power semiconductors; SiC or power electronics experience preferred
• Understanding of electronic hardware systems and customer requirements
• Proven ability to develop business cases and grow product portfolios
• Strong analytical and problem-solving skills
• Excellent communication, influencing and presentation skills
• Entrepreneurial mindset with customer focus and commercial awareness
• Experience leading cross-functional projects in a matrix organization
• Ability to work across international and multicultural teams
• Fluent English (written and spoken)
• Willingness to travel internationally (~10–15%)

• communication
• influencing
• customer focus
• SiC knowledge
• power semiconductors
• power electronics