Technical Sales Manager – Defence, Industrial Solutions

• Identify and develop new customers, markets, and business opportunities, with a focus on technically complex development projects followed by series production


• Systematically develop new target customers and build long‑term customer relationships in the areas of defence, special‑purpose vehicles, agricultural and construction machinery, robotics, and maritime applications


• Clarify customer requirements from both a technical and commercial perspective in close coordination with development, design engineering, and production


• Support projects from the initial customer concept through the development phase to series production readiness


• Ensure ongoing sales support throughout the project phases


• Strategically develop existing customer relationships


• Identify additional potential within existing accounts


• Report directly to senior management


• Actively contribute to shaping the sales strategy

Requirements

• Degree in electrical engineering, industrial engineering, mechatronics, or a comparable technical qualification


• Several years of experience in technically oriented B2B sales, business development, or key account management


• Ideally, industry knowledge and a strong professional network in special‑purpose vehicles, defence, agricultural and construction machinery, robotics, maritime applications, or similarly technically demanding markets


• Good understanding of electronic, electromechanical, and mechatronic systems


• Ability to quickly understand complex technical relationships


• Strong entrepreneurial mindset


• Ability to sustainably develop new customers and business areas


• Excellent communication and negotiation skills, with a professional presence at various management levels

Core Competencies

Demonstrates expertise in B2B sales and business development within technically complex markets, with a strong focus on customer relationship management and strategic sales initiatives. Possesses a solid technical background in electrical engineering, mechatronics, and related fields to effectively support customer requirements and project phases.

Highest-signal resume keywords

• B2B Sales Experience


• Business Development


• Key Account Management


• Technical Understanding of Mechatronic Systems


• Customer Relationship Management

Hard Skills

• Electrical Engineering


• Industrial Engineering


• Mechatronics


• Technical Sales


• Project Management


• Negotiation Skills


• Customer Requirement Analysis


• Sales Strategy Development


• Market Development


• Technical Relationship Understanding

Soft Skills

• Excellent Communication


• Entrepreneurial Mindset


• Professional Presence


• Relationship Building


• Negotiation Skills

Industry Keywords

• Defence


• Special‑Purpose Vehicles


• Agricultural Machinery


• Construction Machinery


• Robotics


• Maritime Applications


• B2B Sales


• Business Development


• Key Account Management


• Technical Markets