VP, Growth Marketing (m/f/d)

As VP, Growth Marketing you will own the global strategy, execution, and P&L for Chaos' direct digital and e-commerce business. You will scale the Product-Led Growth (PLG) model and demand, translating our growth vision into actionable marketing frameworks that convert digital traffic into revenue. You’ll lead a matrixed marketing organization across campaigns, performance, SEO/GEO, social/influencer, and events to accelerate revenue velocity. This role sits at the intersection of growth, data, and cross-functional collaboration to drive regional and global commercial outcomes. Join a mission-driven team redefining how architects and designers bring ideas to life.

• Forecast, mature, and grow the 10M+ ARR direct digital sales channel
• Manage global marketing budget to enable key deliverables within fiscal limits
• Establish commercial KPIs and optimize funnel performance to boost revenue velocity
• Oversee performance marketing, campaigns, and acquisition spend with ABM and retention campaigns
• Develop content-driven SEO/GEO strategies for multi-regional demand
• Govern global web properties as high-converting commercial destinations with testing and funnel experiments
• Lead organic communications and influencer outreach to build brand equity across target audiences
• Define event strategy and optimize regional commercial returns from tradeshow and brand experiences
• Lead and develop a matrixed team of 20+ marketers across five sub-teams, focusing on leadership and outcomes

• Extensive senior or executive-level digital marketing, growth, or performance marketing experience
• Proven P&L ownership for a standalone e-commerce or digital sales channel with multi-million euro ARR
• Strong background in B2B SaaS, especially self-service or PLG models with digital-first, low-touch conversions
• Experience building and leading large, multi-disciplinary marketing teams in fast-moving, metrics-driven environments
• Experience deploying marketing technology stacks, data warehousing, data governance, and multi-channel attribution
• Ability to manage a complex global budget and forecast revenue with data-driven investment decisions
• Understanding of how SEO/GEO, web infrastructure, paid media, and brand presence integrate into revenue-generation

• interpersonal skills
• leadership and motivation
• clear communication
• digital marketing
• growth marketing / PLG
• SEO and GEO