Category Manager

Lotus Bakeries Düsseldorf

Stellenbeschreibung:

Strategic Category & Customer Management

  • Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
  • Define targets, track performance, and optimize execution to drive category and brand success

Data-Driven Decision Making

  • Continuously monitor KPIs from Circana / Nielsen, Gfk, and research insights to manage category, channel, and customer performance
  • Identify market trends & shopper insights to develop data-backed growth recommendations

Best-in-Class Storytelling

  • Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives

Data & Budget Management

  • Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting

Shelf & Category Optimization

  • Lead shelf / category management initiatives, collaborating with customers to enhance category impact

Digital Commerce & Retail Media Expertise

  • Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms
  • Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce

Profile

  • Academic Excellence : A master’s degree in economics, marketing, or equivalent
  • Proven Expertise : 3+ years in Category Management, ideally with GS1-certification
  • Consumer Insights : Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data
  • Strategic Communicator : Excellent storytelling & communication abilities to set-up compelling sell-in strategies
  • POS Mastery : Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce
  • Operational excellence : Proven track record in strategic planning, market analysis & brand growth
  • Project Management : Collaborative mindset with the ability to work cross-functional
  • Language Skills : Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
  • Cultural Fit : True team player, approachable, pro-active, positive and strong communicator
  • Insights Ambassador : Great passion for data insights and the ability to persuade others of your ideas
  • Brand Lover : Great passion for our brands and categories
  • Proactive Achiever : With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
  • Innovative Thinker : Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
  • Results-Driven Visionary : You take an active role in identifying and shaping today’s and future potentials of the business
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Stelleninformationen

  • Typ:

    Vollzeit
  • Arbeitsmodell:

    Vor Ort
  • Kategorie:

  • Erfahrung:

    2+ years
  • Arbeitsverhältnis:

    Angestellt
  • Veröffentlichungsdatum:

    06 Nov 2025
  • Standort:

    Düsseldorf

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