Regional Launch Excellence Lead

Company Description

At Sobi, each person brings unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. Our edge comes from our team of people. Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.

Job Description

Role Overview

As Regional Launch Excellence Lead , you will be instrumental in shaping and executing launch strategies across Europe. This role blends strategic project management with commercial acumen to ensure successful product introductions that meet patient needs and business objectives. You will lead cross‑functional teams, drive operational readiness, and embed launch excellence capabilities across the region.

Key Responsibilities

• Launch Strategy & Planning
  • Lead regional launch execution in alignment with global strategy
  • Develop and maintain integrated launch playbooks and frameworks, standardised launch readiness approach across brands, leveraging existing best practices
  • Ensure early engagement with cross‑functional stakeholders (Medical, Access, Commercial, Community Engagement, Omnichannel and Training)
• Project Management
  • Establish and manage launch readiness, milestones, and risk mitigation plans
  • Lead PMO activities and affiliates to ensure timely execution
  • Track KPIs and SLAs to monitor launch performance and readiness
• Commercial Effectiveness
  • Translate strategic objectives into actionable commercial plans, collaborating with Business Unit directors and functional heads within affiliates
  • Partner with brand teams to optimise go‑to‑market strategies
  • Co‑create development of region‑wide operational plans, setting country‑specific KPIs and metrics
• Cross‑Functional Leadership
  • Facilitate collaboration between global and regional teams
  • Ensure seamless transition from global strategy to local execution
  • Drive stakeholder alignment and decision‑making through structured governance
• Capability Building
  • Embed launch/commercial excellence principles across regional teams
  • Identify and implement best practices from previous launches
  • Mentor and coach teams on launch readiness and execution excellence

Qualifications

• Bachelor’s degree in Life Sciences, Business, or related field; advanced degree preferred.
• 8+ years of experience in pharmaceutical launch planning, commercial operations, or project management.
• Proven track record of leading successful product launches in complex, multi‑country environments.
• Strong understanding of European healthcare systems and commercial excellence.
• Excellent communication, stakeholder management, and leadership skills.
• Fluent in English; additional European languages are a plus.

Additional Information – Required Skills & Knowledge

• Proven solid experience of global pre‑launch and launch activities in rare diseases and Haemophilia.
• Project Management skills and result‑driven attitude.
• Strong brand management experience gained in at least 5 years in global roles and/or leadership roles in marketing/commercial departments.
• Knowledge of local operations and of implementation of multi‑stakeholder initiatives.
• Multi‑stakeholder project management and leadership experience, delivering results on time and within budget.
• Additional commercial experiences including sales, market analytics and business intelligence would be a plus.
• University degree level education – medical/science based.
• Experience in Life Cycle Management.
• Ability to manage and coordinate external consultants and agencies.
• Demonstrable customer relationship management experience.
• Additional European language skill is desired.

Personal Attributes – Required

• Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership).
• Ability to control and flourish in an environment of ambiguity, uncertainty and stressful situations.
• Solid strategic and business acumen.
• Significant track record of demonstrated personal leadership with ability to influence, lead and get the job done without line authority and in all conditions.
• Cross‑cultural working appreciation and experience.
• Knowledgeable in medical and technical aspects.
• Autonomy, entrepreneurship attitude, and proactivity.
• Solution‑oriented and pragmatic attitude.
• Effective communication and team‑working skills.
• Personal transparency, candour and full integrity.

Personal Attributes – Desired

Ability to see the big picture.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Health Care Provider

Industry

Pharmaceutical Manufacturing

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