Category Development & Marketing Manager

Overview

Category Development & Marketing Manager (m / f / d)

Join our team to play a pivotal role in shaping the strategic direction and overall performance of our Biscoff & Natural Foods business and the categories we are operating in. In this role you will lead a three-person team being part of the leadership team, reporting directly to the Country Manager Germany.

Your Mission

• Shape long-term brand strategies, optimize the portfolio & pricing architecture, and lead key growth initiatives like the Perfect Store concept.
• Ensure a strong market positioning, building best-in-class customer partnerships for category management and driving business success.
• Be a key driver in building a strong local team by focusing on continuous development and team building.

Category Strategy & Growth

• Develop and execute a long-term category strategy to drive sustainable revenue and market share for Biscuits & Natural Foods categories
• Lead growth initiatives, optimizing assortment, pricing architecture, instore presence and promotional strategies
• Identify market trends and shopper insights to shape winning business strategies

Brand Development & Performance

• Craft long-term brand strategies and growth plans for Biscoff & NF brands
• Ensure excellent execution of the annual brand plan across touchpoints with the team
• Monitor market & brand performance, identifying risks & opportunities
• Drive data-informed decision-making in collaboration with cross-functional teams

Customer & Channel Excellence

• Act as the key point of contact for sales, ensuring alignment between strategy and customer execution
• Build and strengthen strategic relationships with key retailers to drive mutual growth
• Develop compelling sell-in stories, ensuring maximum impact with retail partners

Budget & Resource Optimization

• Oversee budget allocation, ensuring maximum impact & ROI and prioritize high-performance marketing & trade activities

Leadership & Collaboration

• Lead, inspire & grow a high-performing team (3 direct reports)
• Collaborate closely with local cross-functional teams, global teams, and central functions

Qualifications

• Academic Excellence: A master’s degree in economics, marketing, communications or equivalent
• Proven Expertise :
• Commercial Strategist : Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success for the overall business
• Consumer Insights : Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data and convert into compelling storylines
• Operational excellence : Proven track record in strategic planning, market analysis & brand growth
• Project Management : Ability to navigate cross-functional & international collaboration
• Leadership Mind-set : Leadership skills with the ability to motivate, develop & inspire teams
• Language Skills : Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
• Cultural Fit : True team player, approachable, pro-active, positive and strong communicator
• Brand Ambassador : Great passion for building & emotionalizing our brands and categories
• Proactive Achiever : With a hands-on mentality, you are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
• Innovative Thinker : Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
• Results-Driven Visionary : You take an active role in identifying and shaping today’s and future potentials of the business
• Positive Motivator : You show a positive attitude in life with the ability to inspire others taking them on a joint journey

#J-18808-Ljbffr