Business Data Analyst (Affiliate Marketing)

Role overview

This Business Data Analyst role focuses on improving affiliate marketing performance through rigorous analysis, experimentation, reporting, and process optimization. The analyst will work with marketing and other business teams to interpret commercial metrics, identify opportunities, and support predictive or decision-making models in a fast-changing digital environment.

Responsibilities

• Collect, analyze, and report on retention, profitability, ARPU, ROI, lifetime value, conversion, and related performance indicators.
• Evaluate campaigns, partner programs, and promotions, then recommend ways to improve their effectiveness.
• Design or support A/B tests, interpret results, and turn findings into practical optimization proposals.
• Analyze internal workflows such as transaction processing and partner-program management.
• Identify opportunities for automation that improve efficiency and reduce operating costs.
• Contribute to data models and provide analysis for strategic planning and business decisions.

Requirements

• At least three years of professional experience in data analytics.
• Proficiency with SQL, analytics platforms such as "Google Analytics" or "Firebase", and visualization tools such as "Tableau" or "Power BI".
• Strong understanding of affiliate models including CPC, CPA, and revenue sharing.
• Familiarity with affiliate metrics such as CTR, conversion rate, ROI, retention, and lifetime value.
• Understanding of the affiliate ecosystem, including publishers, advertisers, and networks.
• Strong problem-solving, critical-thinking, communication, and adaptation skills; English plus Ukrainian or Russian was required.

Nice to have

• Experience in online gaming, betting, or affiliate marketing.

Benefits and work setup

The role was listed for a flexible remote, office, or hybrid arrangement without time tracking. Benefits described included paid vacation and sick leave, learning and English-language support, conference assistance, a health budget, flexible start times, performance bonuses, parental leave, birthday leave, and opportunities for internal promotion. The listing also mentioned additional leave or support for special occasions and a multicultural work environment.