CRM Manager – Online Marketing

Responsibilities

• Planning, implementation and optimization of CRM and marketing automation measures.
• Close collaboration with Sales, Account Management, Design and the Data team.
• Development, implementation and optimization of CRM strategies for lead nurturing, customer retention and reactivation.
• Creation, management and further development of automated email, newsletter and lifecycle campaigns.
• Segmentation of target groups based on user behavior, interests, lead status and performance data.
• Creation, maintenance and optimization of workflows, funnels and trigger sequences in CRM and marketing automation systems.
• Analysis of relevant CRM KPIs such as open rate, click rate, conversion rate, lead quality, churn and customer lifetime value, and deriving concrete recommendations for action to improve performance.
• Ensuring clean data quality, system maintenance and GDPR compliance, as well as close collaboration with internal teams and external clients on CRM projects, campaign planning, reporting and the further development of lead management processes and interfaces.

Requirements

• At least 2–3 years of professional experience in CRM, email marketing, marketing automation or lead management.
• Experience working with CRM or marketing automation tools such as HubSpot, Salesforce, emarsys, Brevo, Mailchimp, Klaviyo or comparable systems.
• Good understanding of customer journeys, funnel logic, segmentation, campaign mechanics as well as technical background knowledge on topics such as deliverability, BIMI records and inbox placement reports.
• Analytical thinking and confident handling of KPIs, reporting and performance analyses.
• Basic knowledge of data protection and GDPR in the context of CRM and email marketing.
• Structured, independent and solution‑oriented working style; excellent German language skills in written and spoken form; good English skills are an advantage; and enjoyment of interdisciplinary collaboration with marketing, sales, creative and data teams.