Customer Engagement Marketing Manager, Central and Eastern Europe

AVEVA is a global leader in industrial software. Our cutting‑edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

Job Title

Customer Engagement Marketing Manager, Central and Eastern Europe (M/F)

Location & Employment

Frankfurt, Germany – Hybrid (3 days at the office), Full‑time, permanent

Key Responsibilities

• Develop the customer engagement strategy for the local market and develop close relationships with our customers.
• Work with global performance and content team to develop and execute integrated and targeted upsell and cross‑sell campaigns for existing customers to influence pipeline, increase customer lifetime value, and optimize campaign performance.
• Organise and promote events in your local area in accordance with the local marketing plan and priorities.
• Oversee strategic customer communications to enhance engagement and satisfaction, keeping them aware of the latest technology advancements and benefits, whilst ensuring consistent messaging and branding across all communication channels.
• Establish and nurture a customer user community for knowledge‑sharing and collaboration, using both online and offline channels, and monitoring and enhancing community engagement.
• Forge a synergetic approach with corresponding market‑level peers for awareness, demand new business and engagement for strategy and seamless execution.

Essential Requirements

• Fluency in German and English (C1/C2).
• 5+ years of marketing experience with a focus on customer engagement.
• Strong project management and analytical abilities.
• Excellent communication and C‑level influencing skills.
• Marketing campaign management experience.
• Proven record of putting customer experience at the forefront of campaign and program planning.
• Successful record of enabling and partnering with sales to achieve revenue goals.
• Leadership and initiative to drive business objectives.
• Ability to understand the impact of decisions on other areas of the business.
• Ability to gain acceptance from management for plans and budgets.
• Excellent communicator with proven ability to convey complex ideas and data.
• Driven by staying current and experimenting with marketing and marketing technology.
• Readily adaptable to changing market and organizational requirements.
• Highly collaborative team player who thrives in a fast‑paced matrix organization and can motivate others.
• Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes.
• Deep understanding of what signals are important to a customer experience and buying process.
• Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth.
• ITSMA certified / ABM practitioner experience is a plus.

Additional Information

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third‑party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.