Fractional Lifecycle Marketing Manager (Fully Remote)

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows including Welcome Series, Appointment Booking & Reminder Flows, and Customer Reactivation.
• Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.

Qualifications:

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
• Proven experience building and optimizing automated lifecycle marketing programs.
• Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
• Position Type: Fractional Independent Contractor
• Time Commitment: Approximately 25-30 hours per week
• Compensation: $35-45/hr DOE

Barkbus

Barkbus is the nation's premier mobile dog grooming company, taking a Silicon Valley startup approach to disrupt the pet grooming industry. They are a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed, and are the fastest-growing pet health & wellness startup in the country.