Go-To-Market Senior Manager

In this role you drive the European go-to-market for Visa Implementation Services (VIS), translating product, implementation, and client needs into scalable, commercially effective plays. You’ll align cross-functional teams to shape propositions, enable sales, and optimize delivery insights to accelerate activation and growth. The role combines strategy, execution, and knowledge management to drive data-driven decisions and impact across Europe. You will be at the center of cross-functional collaboration, using AI and automation to raise efficiency and scale best practices.

• Partner with the VIS GTM Lead to steer the European go-to-market agenda and manage priorities across workstreams
• Create compelling go-to-market assets: sales materials, playbooks, implementation guides, and executive-ready content
• Coordinate with VCA, VAS, CMS, Product, Sales, Client Services, Marketing, and regional teams to ensure scalable solutions
• Support proposition commercialization including route-to-market planning, enablement, adoption, and pipeline activation
• Lead workshops, deal reviews, and cross-functional forums to drive alignment and execution
• Capture engagement learnings into reusable knowledge assets, best practices, and implementation frameworks
• Analyze market, pipeline, and stakeholder insights to identify opportunities, risks, and strategic actions
• Utilize AI and automation to enhance knowledge management, reporting, content creation, and efficiency

• Experience in consulting, go-to-market strategy, product commercialization, sales enablement, implementation, or related fields
• Knowledge of payments, banking, fintech, merchant acquiring, financial services tech, or implementation lifecycles
• Ability to translate complex products into clear client-focused value propositions
• Strong communication, storytelling, and presentation skills with executive-ready materials
• Analytical mindset with data, dashboards, pipeline metrics, and commercial insights experience
• Strong problem-solving skills and the ability to navigate ambiguity and drive execution
• Demonstrated ability to build relationships and collaborate across cross-functional organizations
• Comfort integrating strategic and operational activities from proposition development to execution
• Ability to work independently and manage multiple workstreams
• Interest in AI, automation, and knowledge management for efficiency and scaling
• Fluent English; additional European language preferred
• Location flexibility in European hubs like London, Madrid, Paris, Stockholm, Warsaw, Berlin

• communication
• stakeholder management
• ambition and adaptability
• go-to-market strategy
• data analysis and dashboards
• AI and automation tools