Growth Product Manager – Stores Apparel

Responsibilities

• Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact.
• Identify growth opportunities through customer insights, analytics, experimentation, and market research.
• Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation.
• Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences.
• Translate business goals into product initiatives, ensuring alignment across stakeholders.
• Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience.
• Drive continuous product innovation by identifying emerging trends, technologies, and customer behaviors.
• Lead Agile product ceremonies and ensure efficient execution from discovery through delivery.

Requirements

• 5+ years of Product Management experience within eCommerce, preferably in apparel, retail, or DTC brands.
• Proven experience owning product roadmaps and prioritizing initiatives based on business impact.
• Strong expertise in Conversion Rate Optimization (CRO), experimentation, and A/B testing.
• Experience working with Shopify Plus, BigCommerce, or similar eCommerce platforms.
• Strong analytical skills with experience using tools such as GA4, Mixpanel, Amplitude, Looker, Tableau, or similar.
• Experience collaborating closely with Engineering, UX/UI, Data, and Marketing teams in Agile environments.
• Strong understanding of user acquisition, customer journeys, funnel optimization, and retention principles.
• Excellent communication, stakeholder management, and strategic thinking skills.
• Experience leveraging AI tools to improve product development, experimentation, or operational efficiency is a strong plus.