Lifecycle Marketing Associate – Contractor

• Build, QA, and deploy email and SMS campaigns in HubSpot, including promotions, webinar sequences, nurture flows, and one-off sends
• Design and run A/B tests across email/SMS campaigns and audience segmentation
• Build and maintain a month-to-month email calendar
• Execute and manage the 0–30, 30–60, 60–90, and 90+ day lifecycle nurture framework
• Build and launch new nurture workflows
• Maintain and improve audience segmentation and list hygiene as HubSpot data models and properties evolve
• Manage the six-email webinar communications sequence from registration confirmation through replay delivery
• QA every send for links, personalization tokens, segmentation/list targeting, and deliverability fundamentals
• Assist with promo calendar execution, including banners, send scheduling, payment links, and pricing structures
• Track open, click-through, and conversion rates; analyze monthly email performance and flag anomalies or opportunities to the Sr. Brand Manager
• Partner with marketing and social media teams to align campaign timing and messaging across channels

Requirements

• Hands-on experience building and deploying email/SMS campaigns and automated workflows directly in HubSpot
• Proven ability to take a brief and deliver a fully built, thoroughly tested, and deployed campaign with minimal supervision
• Comfortable working directly with audience lists, custom properties, and behavior-based segmentation logic
• High attention to detail and meticulous QA discipline
• Exceptional organizational skills in a fast-paced environment
• Ability to adapt to shifting priorities and tight deadlines
• Clear, effective proactive communication
• Prior lifecycle/nurture email program experience (nice to have)
• Familiarity with email deliverability fundamentals, including sender reputation, list hygiene, and spam triggers (nice to have)
• Experience supporting webinar or live-event communications sequences (nice to have)
• Exposure to SMS marketing platforms and compliance basics, including opt-in/opt-out handling (nice to have)

Core Competencies

Demonstrates expertise in building and deploying email and SMS campaigns using HubSpot, with a strong focus on audience segmentation, A/B testing, and performance analysis. Exhibits exceptional organizational skills and attention to detail in managing lifecycle nurture frameworks and campaign execution.

Highest-signal resume keywords

• HubSpot Campaign Management
• Email/SMS Campaign Deployment
• Audience Segmentation
• A/B Testing
• Lifecycle Nurture Framework

Hard Skills

• Email Campaign Building
• SMS Campaign Management
• Automated Workflows
• Performance Analysis
• List Hygiene
• Email Deliverability Fundamentals
• Webinar Communications
• Behavior-Based Segmentation
• QA Testing
• Campaign Execution

Soft Skills

• Attention to Detail
• Organizational Skills
• Proactive Communication
• Adaptability
• Time Management

Industry Keywords

• Lifecycle Email Programs
• Nurture Workflows
• Audience Lists
• Sender Reputation
• Opt-In/Opt-Out Compliance

Tools & Technologies

• HubSpot
• Email Marketing Platforms
• SMS Marketing Platforms