Lifecycle Marketing Executive

Stellenbeschreibung:

Build, schedule, and send lifecycle campaigns across email, SMS, and other channels
Set up customer journeys, audience segments, and messaging templates in Braze
Manage campaign timelines and keep stakeholders updated
QA campaigns end-to-end before launch, including content, links, segments, and rendering
Produce and adapt campaign copy with internal teams
Build campaign visuals with the customer engagement platform and Design team
Maintain consistent, high-quality creative across campaigns
Support the CRM Manager in executing lifecycle strategy for assigned verticals
Contribute campaign recommendations to grow lifetime value, upsell, and cross-sell
Build and run the test-and-learn roadmap
Pull campaign reporting from the customer engagement platform and Tableau
Track campaign performance against KPIs and share results, learnings, and performance updates

Requirements

2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
Self-starter and clear communicator who enjoys collaborating across teams
Comfortable working with data and quick to learn new tools
Hands-on experience with Braze or an equivalent customer engagement platform (nice to have)

Core Competencies

Demonstrates expertise in building and managing lifecycle campaigns across multiple channels, utilizing customer engagement platforms like Braze to optimize customer journeys and track performance metrics. Strong organizational skills and attention to detail ensure timely delivery of high-quality campaign content and visuals.