Customer Lifecycle Marketing Manager

• Develop and implement ongoing programs and campaigns that enhance customer engagement, adoption, and retention
• Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage, customer retention, and satisfaction
• Spend time with customers to understand pain points, improve customer experience, and tailor adoption strategies
• Track product usage, churn rates, and retention rates to evaluate lifecycle initiatives and optimize investments
• Partner with the business and Digital Marketing team to align on customer engagement strategies and execution
• Manage risks and resolve issues impacting deliverables or objectives
• Deliver campaigns on time and on budget while ensuring efficient resource management
• Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions
• Develop and execute the full lifecycle marketing plan across North American Mobility customers

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of B2B marketing experience
• Experience ideally in the Financial Industry, Payments or Fintech
• Proven success in lifecycle/retention strategies across digital and multi-channel campaigns
• Experience using marketing automation technology
• Strong quantitative, analytical, and pipeline management skills
• Ability to synthesize data into actionable insights
• Excellent organizational, communication, and interpersonal skills
• Ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments
• Master's Degree preferred
• Experience with Gemini or marketing-related software
• Openness to utilizing technical skills to apply operational efficiencies and increase marketing intelligence

Core Competencies

Demonstrates expertise in developing and executing multi-channel customer engagement strategies, with a strong focus on lifecycle marketing and retention in the Financial Industry. Proficient in utilizing marketing automation technology and data analysis to drive customer satisfaction and optimize campaign performance.

Highest-signal resume keywords

• B2B Marketing Experience
• Lifecycle Marketing Strategies
• Marketing Automation Technology
• Quantitative Analysis Skills
• Project Management

ATS Optimization Keywords

Hard Skills

• Lifecycle Marketing
• Customer Retention Strategies
• Data Analysis
• Campaign Management
• Multi-Channel Campaigns
• Customer Engagement
• Pipeline Management
• Operational Efficiencies
• Customer Experience Improvement
• Budget Management

Soft Skills

• Organizational Skills
• Communication Skills
• Interpersonal Skills
• Stakeholder Influence
• Adaptability

Certifications & Qualifications

• Bachelor’s Degree in Business
• Bachelor’s Degree in Marketing
• Master's Degree Preferred

Industry Keywords

• Financial Industry
• Payments
• Fintech
• Customer Adoption
• Customer Satisfaction

Tools & Technologies

• Gemini
• Marketing Automation Software