Mid-Level Growth & Paid Media Analyst

Stellenbeschreibung:

Manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads.
Own the full funnel, connecting acquisition, conversion, and revenue—from prospecting through course enrollment or subscription.
Monitor KPIs, identify bottlenecks, and recommend improvements to channels, campaigns, audiences, creative assets, offers, and landing pages.
Support Growth initiatives by investigating opportunities, prioritizing hypotheses, and running experiments.
Plan and execute tests involving creative assets, audiences, messaging, bids, landing pages, and user journeys.
Automate media operations with AI for monitoring, alerts, performance analysis, insight generation, data organization, and support with ad creation.
Identify AI applications that can increase the speed, quality, and scale of marketing operations, with human validation and careful attention to data quality.
Monitor public notices, calendars, seasonal trends, and commercial windows to inform campaigns.
Identify niches, audiences, products, and contexts with growth potential, and propose targeted activations.
Collaborate with Branding and Content teams on the development, adaptation, and direction of creative assets.
Document analyses, hypotheses, results, learnings, and recommendations to accelerate the team’s evolution.

Requirements

Previous experience managing paid media, whether through an internship, agency, in-house team, or personal project.
Basic to intermediate knowledge of Google Ads and Meta Ads, including campaign structure, objectives, audiences, pixels, and tags.
Understanding of measurement and performance metrics, including CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution, and report analysis.
Familiarity with Google Analytics 4 and spreadsheets such as Google Sheets or Excel for analysis and performance tracking.
Genuine interest in Growth, experimentation, automation, and the practical use of artificial intelligence in marketing.
Ability to analyze problems, organize priorities, and turn data into action.
Curious, organized, hands-on profile with a willingness to learn, test, and document.

Core Competencies

Demonstrates expertise in managing paid media campaigns across multiple platforms, with a strong focus on data analysis, performance metrics, and automation. Capable of driving growth initiatives through experimentation and collaboration with creative teams.