Production Service Marketing Program Manager 93K (m/f/d)

In this role, you will shape and promote the service offering around Advantest hardware products to grow service revenue in the installed base. You will work with hardware product teams to ensure a complete Service and Support portfolio and define new services that enhance customer value. The role involves market analysis, pricing strategy, and developing go-to-market promotions to drive market success. You will collaborate across sales, service, and product teams to deliver impactful service solutions.

• Manage projects related to 93K Production Service Marketing
• Oversee the support lifecycle of 93K hardware options and subsystems
• Analyze market conditions and competitive landscape
• Define solutions for 93K Cards and related services
• Set spare parts pricing and strategy
• Collaborate with HW product generation teams to enable market-ready Service offerings
• Develop new service products and value propositions for service agreements
• Identify critical success factors and key processes and ensure they are followed
• Create promotion plans and marketing materials
• Introduce new services and products to customers

• Good understanding of hardware products and markets
• Bachelor degree in Electrical Engineering or equivalent
• Ability to travel internationally
• Project management experience
• Proven track record in results in changing environments
• Excellent communication skills (international)
• Detail oriented to ensure implementation of strategies
• Proactive, self-disciplined, and highly motivated

• Cross-functional collaboration
• Strategic thinking
• Proactive communication
• Market analysis
• Service and product lifecycle management
• Pricing strategy