Retention Marketing Strategist

Responsibilities

• Develop and own retention marketing strategies across email and SMS for assigned clients.
• Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting.
• Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks.
• Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty).
• Partner with copywriters and designers to deliver compelling, conversion‑focused creative that aligns with each brand’s voice and guidelines.
• Ensure all programs follow deliverability, compliance, and best‑practice standards.
• Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth.
• Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement.
• Use data and insights to make proactive recommendations and confidently challenge underperforming strategies.
• Support account managers in client meetings by presenting strategy, results, and recommendations.
• Clearly communicate performance insights, testing outcomes, and next steps in client‑facing reports and discussions.
• Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives.
• Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on‑site experiences.
• Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.

Requirements

• 2-4 years’ hands‑on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred).
• Proven experience building and optimizing email and SMS campaigns and automated flows.
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies.
• Experience analyzing performance metrics and using data to inform strategy and optimization.
• Ability to manage multiple clients, priorities, and deadlines in a fast‑paced environment.
• Excellent written and verbal communication skills, including client‑facing presentations.
• High attention to detail and strong project management skills.
• Experience with leading retention platforms such as Klaviyo, Attentive, Postmark or similar.
• Familiarity with eCommerce platforms (Shopify, Shopify Plus, BigCommerce).
• Understanding of email deliverability best practices and compliance (CAN‑SPAM, TCPA, GDPR).