Sales Manager (m/f/d) - Region South East / Germany

In this role you lead a regional sales team to grow Electrical Installation Products & Systems by focusing on wholesalers and installers in Germany. You will implement sales and business-development strategies aligned with global direction and drive customer retention, new business, and regional planning. You’ll coordinate forecasts, market intelligence, and cross-functional collaboration to deliver ambitious targets. This is an impact-driven opportunity to shape channel strategy and strengthen key relationships within ABB’s brand portfolio.

• ABB Employee Stock Acquisition Plan (ESAP)
• Learning & training opportunities
• ABB Children's Holiday Home
• Personal coaching offers

• Achieve sales goals and set personal targets for the sales specialist
• Retain and develop existing customers; promote ABB, Busch-Jaeger, Striebel&John brands
• Conduct annual interviews and classify wholesalers; negotiate special agreements
• Identify new business opportunities and create strategies to convert them
• Develop and implement regional sales strategy for each salesperson
• Coordinate information flow around sales activities; provide forecasts and market insights
• Establish strong customer relationships and ensure positive post-sale experience
• Align staffing with target group acquisition; coach sales specialists; organize regional events and factory visits

• Experience in business development, account management, cross-selling
• Strong contract negotiations, risk management, and commercial/legal terms understanding
• Excellent communication and negotiation skills; customer-focused mindset; proactive attitude
• Electric master with commercial knowledge, or business economist with technical knowledge, or equivalent experience
• At least 5 years of field sales experience or similar leadership experience
• Business administration knowledge and understanding of market financial topics (wholesaler, installer)

• customer-focused mindset
• strong communication and negotiation
• leadership and coaching
• contract negotiations
• sales forecasting
• market intelligence