Senior Acquisition Manager M/F/D

Senior Acquisition Manager M/F/D

Department: 84-893 - Subscription - Digital Acquisition Media

Employment Type: Permanent

Location: Germany - Munich

Description

Ready to drive subscriber growth at scale? As Senior Acquisition Manager, DACH, you'll lead the execution of DAZN's acquisition strategy across Germany, Austria and Switzerland—delivering data-driven campaigns, optimising performance, and partnering across teams to maximise subscriber growth and marketing efficiency.

This role is based in Munich.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

What You’ll Be Doing:

• Performance Marketing Operations: Manage the day-to-day operation of DAZN's DACH performance marketing channels together with the central media team. Be go-to-person in market for the Affiliate programe to optimize existing partners and onboard new ones. Ensure that all activities are executed efficiently and working agains specified targets.
• Conversion Funnel Optimisation: Collaborate with Product & Technology teams to optimize the DACH subscriber acquisition funnel — from ad click through landing page to sign-up flow. Identify and diagnose funnel drop-off points, develop hypotheses for improvement, and work cross-functionally to implement and test optimization initiatives.
• Sporting Calendar & Event Campaign Activation: Develop and manage a detailed DACH acquisition campaign calendar that aligns marketing activity with key sporting moments and tentpole events across the different DAZN products in DACH markets.
• Data Analysis & Performance Reporting:
• Develop and maintain comprehensive DACH acquisition performance dashboards to identify drivers of success or underperformance, and translating findings into actions & optimisations. Prepare regular performance reviews for the wider commercial team. Work closely with the Analytics teams to constantly evolve and improve reporting capabilities.
• Forecasting & Budget tracking: Work with Finance teams to ensure accurate budget tracking & financial reporting for customer acquisition. Use historic data & insights to inform regular forecasting and setting of commercial acquisition targets to achieve business success.

What You’ll Bring:

• 3-5 years of progressive experience in digital marketing, performance marketing, acquisition marketing, or growth marketing, with a strong preference for experience within the DACH region.
• Proven track record of planning, executing, and optimising large-scale digital acquisition campaigns that deliver measurable subscriber/customer growth and CPA efficiency.
• Deep hands-on experience managing performance marketing channels at scale
• Experience working within or alongside the sports media, digital entertainment, OTT/streaming, telecommunications, or consumer subscription sectors in the DACH.
• Understanding of subscription business models, including trial mechanics, conversion funnels, and the relationship between acquisition quality and downstream retention.
• Experience working within a matrixed, international organisation where collaboration across functions and geographies is essential.
• Fluent language skills in English and German

Benefits

• access to DAZN
• 30 days’ annual leave
• pension contributions up to 3%
• a family friendly community
• learning and development resources
• opportunity for mobile working
• access to our internal speaker series and events