Senior Channel Marketing Specialist

Stellenbeschreibung:

Collaborate with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies
Drive partner engagement, pipeline development, and revenue growth
Build structured co-marketing plans with priority partners
Support partner revenue targets through pipeline-building activities and collaborative demand generation campaigns
Lead planning, logistics, and execution of partner and channel marketing activities, including webinars, workshops, tradeshows, and programmatic campaigns
Coordinate internal involvement across partner marketing activities
Collaborate with sales, product, and other cross-functional teams
Ensure alignment, resource allocation, and support for program objectives
Drive execution against marketing and business targets
Analyze and report key metrics to measure success and ROI of partner marketing activities

Requirements

3+ years of Channel Programs and Partner Marketing experience
Experience with different channel partner models including Master Agents, Resellers and Technology Partners
Proven track record aligning and collaborating with Channel Sales
Ability to quickly understand business objectives
Ability to achieve objectives through creation of well-aligned marketing strategy and hands-on execution of plans
Detail- and results-oriented
Ability to show impact of work on wider organizational goals

Core Competencies

Demonstrates expertise in Channel Programs and Partner Marketing, with a strong focus on developing and executing marketing strategies that drive partner engagement and revenue growth. Proven ability to analyze metrics and report on the success of marketing activities aligned with business objectives.