Senior Digital Product Marketing Specialist

Stellenbeschreibung:

Own end-to-end email marketing and lifecycle programs for USP–NF, including nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters
Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo
Track email program health metrics including deliverability, list hygiene, unsubscribe rate, and engagement, taking corrective action as needed
Plan and execute digital marketing campaigns across the USP–NF customer lifecycle: acquisition, activation, retention, and renewal
Produce audience-specific content and campaigns for QC/QA, regulatory affairs, R&D, and pharmacopeia specialist segments
Draft content for email campaigns, newsletters, landing pages, and social media
Plan, execute, and optimize paid media campaigns, including briefing, targeting, budget, creative direction, and performance
Brief and manage agency partners on larger campaigns when needed
Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations
Conduct A/B testing across email subject lines, content, landing pages, and calls-to-action
Maintain campaign documentation, reporting, and performance summaries for internal teams
Manage a cross-channel marketing content calendar aligned to the USP–NF release cycle
Schedule and publish social content using tools such as Hootsuite
Coordinate content reviews, approvals, and asset delivery across internal stakeholders
Serve as the marketing point of contact for USP–NF across Product Management and Customer Success, driving alignment on messaging, timing, and audience

Requirements

Bachelor’s degree in marketing, communications, or related field
4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context
Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys
Proficiency with marketing automation platforms such as Marketo, including list segmentation, dynamic content, and journey building
Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations such as Salesforce + Marketo
Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics
Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives
Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries
Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation
Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment
Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN

Core Competencies

Expertise in managing end-to-end email marketing and lifecycle programs, with a strong focus on automation, segmentation, and performance analytics. Proficient in utilizing marketing automation tools like Marketo and integrating CRM systems to enhance B2B marketing strategies.