Senior Demand Generation Manager, Commercial & Mid-Market

Responsibilities

• Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals.
• Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities.
• Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account-based and pipeline acceleration programs for priority accounts and segments.
• Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
• Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
• Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
• Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation.
• Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.

Requirements

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
• Strong experience supporting commercial, mid-market, or growth segments in North America.
• Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
• Experience partnering closely with sales teams and translating commercial goals into marketing plans.
• Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
• Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
• Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
• Comfortable working in a fast-moving environment where you may need to build while operating.
• Excellent project management and communication skills.
• Able to influence cross-functional teams and work effectively across functions and levels.