Senior Director, Integrated Marketing

Stellenbeschreibung:

Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region
Own the marketing pipeline number
Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition
Set demand strategy across top-of-funnel and bottom-funnel ABM activities
Manage the Product Marketing lead overseeing positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement
Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging
Manage the Events & Partnerships lead and develop partner marketing with cloud, SI, and technology partners
Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline
Hold events to a pipeline standard
Manage and develop three established leads and their teams of approximately 20-35 people
Set operating cadence with the Chief of Staff, including weekly pipeline reviews, monthly internal QBR-style reviews, and quarterly planning with Finance and RevOps
Track marketing-sourced and influenced pipeline, conversion, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and sales enablement satisfaction

Requirements

15-20+ years in B2B marketing
At least 4-5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
Demonstrable track record of owning a pipeline number
Experience managing at least two of demand generation/growth, product marketing, field/events, and partner marketing
Fluency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tooling
Experience marketing to technical buyers and selling technical products
AI/ML, data infrastructure, developer tools, or cloud experience strongly preferred
Excellent cross-functional leadership with Sales, RevOps, Product, and Finance
Authorization to work in the country of residence

Demonstrates extensive experience in B2B marketing with a focus on pipeline management, demand generation, and product marketing. Proven ability to lead multi-functional teams in high-growth enterprise environments, particularly in SaaS, cloud, and AI/ML sectors.