Senior Marketing Manager DACH (m/f/d) - Augsburg, Germany

In this role you lead IGEL’s marketing in the DACH region, shaping regional strategy and driving pipeline growth. You will partner with Sales, Channel and global teams to translate global plans into locally impactful programs. You’ll own demand generation, ABM and partner marketing, ensuring measurable business outcomes. This leadership position combines strategic planning with hands-on execution in a fast-paced, international environment. You’ll help build a high-performing, collaborative team that strengthens IGEL’s regional presence and revenue.

• Develop and execute the DACH regional marketing strategy aligned with regional/global objectives
• Create integrated plans to drive pipeline, brand awareness and business goals
• Translate global initiatives into region-specific programs
• Lead hands-on strategic planning and execution with excellence
• Align marketing priorities with Sales leadership and regional goals
• Collaborate with Corporate Communications, Product Marketing, Channel Sales, Presales and other stakeholders
• Ensure consistency with EMEA/Global Marketing messaging and campaigns
• Oversee demand generation across field, partner marketing, ABM and regional campaigns
• Partner with global Digital Marketing to activate regional campaigns
• Optimize lead management, pipeline progression and campaign effectiveness with Sales
• Monitor KPIs and use insights to improve results
• Develop and execute joint GTM with distributors, resellers and technology partners
• Oversee MDF program adherence and investment
• Collaborate with Alliances Marketing to integrate IGEL Ready initiatives
• Strengthen partner engagement through marketing for pipeline and revenue growth
• Plan and execute regional events, webinars, and customer engagement activities
• Manage event budgets, logistics and post-event follow-up
• Measure success by business impact, pipeline and ROI
• Manage regional marketing budget and ensure alignment with priorities
• Lead, coach and develop the DACH marketing team
• Foster a collaborative, inclusive and high-performing culture
• Travel up to ~30% for regional and international activities

• 8+ years in B2B marketing, preferably in enterprise software, cybersecurity or tech
• Bachelor in Marketing, Business, Communications or related field (MBA preferred)
• Proven experience with integrated demand generation programs including field, partner marketing and ABM
• Experience partnering with centralized Digital Marketing for regional execution
• Strong track record building marketing programs for Corporate/Enterprise customers
• Experience working with distributors, resellers, and technology partners
• Understanding of indirect sales models and partner ecosystems
• Proven ability to collaborate with Sales and senior leaders to drive measurable pipeline/growth
• Strong understanding of cybersecurity/enterprise tech landscape and challenges
• Excellent communication, presentation and stakeholder management
• Experience using CRM, marketing automation and analytics to measure performance
• Strategic mindset with hands-on ability in a fast-paced, international environment
• Previous DACH marketing experience is required

• Cross-functional collaboration
• Leadership and people development
• Strategic thinking with practical execution
• CRM and marketing automation platforms
• Analytics and reporting tools
• ABM and demand generation techniques