Senior Product Manager (all genders) | B2C

As the Product Leader for B2C on Kaufland Global Marketplace, you define the vision, strategy, and roadmap to deliver compelling, user-friendly shopping experiences. You partner with engineering, design, data, and marketing to ship impactful digital products. You will design and ship LLM-powered features, run rigorous experiments, and continuously optimize the funnel from discovery to purchase. Your work shapes scalable, customer-centric experiences in a fast-paced, international environment.

• Remote work / hybrid in Germany
• 30 days vacation per year + sabbatical
• Pluxee restaurant vouchers
• Deutschlandticket (train pass subsidy)
• Employee discount Kaufland.de
• Hardware freedom (Mac or Lenovo)

• Own the product strategy, vision, and roadmap for B2C on Kaufland Global Marketplace
• Collaborate with cross-functional teams (engineering, design, data, marketing) to deliver high-quality digital products
• Design and ship LLM-powered features across the customer journey from concept to production
• Lead experimentation culture with hypotheses, A/B tests, and data-driven decisions to improve engagement and conversion
• Define tracking concepts with analytics to optimize discovery, evaluation, and purchasing experience
• Work with UX designers and researchers to craft intuitive customer journeys and validate via usability testing
• Identify customer needs at scale using behavioral data, user research, and market trends; prioritize high-value opportunities
• Stay updated on AI and e-commerce trends and explore emerging technologies for customer value

• Builder mindset with track record turning ideas into shipped products
• Hands-on experience integrating LLM-based features into consumer products
• Solid B2C product experience, preferably in e-commerce at scale
• Data-savvy with experience designing/evaluating A/B tests and defining tracking concepts
• Strong UX sensibility and ability to translate user insights into improvements
• Effective communicator with software teams and diverse stakeholders
• Thrives in a fast-paced, pragmatic, international remote setup; fluent English (C1)

• customer focus
• cross-functional collaboration
• empathy in communication
• LLM-based product features
• A/B testing and experimentation
• tracking and analytics concepts