Senior Strategic Campaign Marketing Manager (All Genders)

In this role you drive data-informed, centrally driven campaigns across multiple markets to strengthen the zooplus brand. You will partner with cross-functional teams to design sales- and promotion-focused campaigns, tailor concepts to local conditions, and adapt to trends. You’ll balance brand identity with performance metrics to optimize customer engagement and campaign outcomes. This position offers the opportunity to impact a multinational, customer-centric business and shape scalable marketing programs.

• hybrid working (60% in office, 40% at home)
• development opportunities
• wellbeing offers
• subsidised transport or bike leasing
• 20% discount across all products
• opportunity to work abroad for up to 20 days

• Plan, manage, execute and monitor large-scale, centrally driven campaigns across markets
• Develop innovative creative concepts aligned with brand identity and target audience
• Create mediaplans and coordinate bookable marketing packages with suppliers and channels
• Support campaign performance analysis with KPI tracking and stakeholder briefings
• Present concepts and briefs to stakeholders across hierarchies
• Collaborate with external agencies and internal teams on projects and governance
• Contribute to app, targeting integration, raffle integration and other tool development
• Stay agile and adapt campaigns to market conditions and local needs

• Exceptional analytical and strategic thinking to turn data-driven insights into actions
• Solid experience in campaign and brand marketing in an international, multi-market setup
• Proven ability to plan, execute, and optimize large-scale campaigns
• Strong understanding of brand identity, sales mechanics, and KPI-driven performance
• Experience working cross-functionally with media, channel owners, and senior stakeholders
• Agile mindset with quick adaptation to market and local needs
• Strong communication and presentation skills in English; additional languages are a plus

• analytical thinking
• communication
• collaboration
• campaign performance analysis
• KPI-driven optimization
• data-driven marketing