Social Media Manager, Editorial

Responsibilities

• Develop always‑on editorial plans and lead day‑to‑day management of PrizePicks social accounts across platforms, including X, Instagram, TikTok, Threads, Facebook, and YouTube.
• Produce content for distribution across channels, optimizing content for each platform.
• Manage a 1–2 week rolling content pipeline, finalizing plans weekly to account for new storyline developments and a robust always‑on social content calendar.
• Support channel planning for integrated marketing campaigns and tentpole events.
• Track the ongoing player, league, team, and cultural storylines that matter to the PrizePicks audience, surfacing insights that inform planning and execution across the full social media & community team.
• Conduct content and channel reporting to measure performance, identify strengths and weaknesses, and inform future strategies.
• Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross‑functional processes.

Requirements

• A strong editorial instinct — you understand cultural momentum, narrative arcs, and how to translate both into content that resonates on social.
• Creativity and outside‑the‑box thinking — you’re not afraid to take smart risks and try new unconventional approaches.
• Proven experience in end‑to‑end social media management, including content planning, content creation, channel programming, and reporting & analysis.
• Deep knowledge of sports and culture storylines, with the ability to quickly identify which storylines are worth jumping on and which aren’t.
• Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular.
• Deep understanding of and engagement with internet culture and humor, and social‑first formats.
• Strong organizational skills with the ability to manage a fast‑paced, robust, always‑on content pipeline without letting balls drop.
• Strong communication and collaboration skills — this role sits at the intersection of editorial, creative, and product marketing, and requires clear cross‑functional partnerships.
• Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus.