Top User Growth Manager – TikTok LIVE (Munich)

In this role, you will drive growth and monetization for TikTok LIVE in German, owning end-to-end user strategy. You will leverage data to boost engagement, retention, and revenue while collaborating with product, creator ops, and data teams. You’ll design data-driven campaigns and lifecycle programs to activate and retain users at scale. This position offers the chance to shape living, monetizable experiences for a global live ecosystem.

• Define and execute user growth strategy (acquisition, retention, monetization)
• Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights
• Build and optimize user segmentation & lifecycle strategies
• Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs)
• Conduct A/B testing and evaluate performance
• Collaborate with cross-functional teams (product, creator ops, data) to drive impact

• Experience in user ops / growth / data / strategy roles
• Strong analytical skills; proficient in SQL, Excel, and BI tools
• Experience in data analysis, funnel optimization, and experimentation
• Ability to turn insights into execution
• Fluent in English & German (written and spoken)

• Analytical mindset
• Cross-functional collaboration
• Execution-oriented
• SQL
• Excel
• BI tools