TikTok Shop - Fashion Account Manager

In this role you will drive the growth of the Fashion category on TikTok Shop in Düsseldorf by identifying and onboarding new merchants, and developing strategies for existing partners. You will build a clear category roadmap, collaborate across teams and vendors to support partner content, and lead internal initiatives that strengthen the Fashion ecosystem. You will work to improve competitiveness through data-driven planning and B2B marketing campaigns, helping partners scale sustainably on the platform.

• Map the Fashion category landscape and define priority segments with partners
• Build the Fashion category roadmap and manage long-tail partners
• Plan, execute and maintain category performance
• Acquire and onboard partners; design onboarding solutions and mid/long-term plans
• Coordinate with internal teams and external vendors to support partner content
• Own internal Fashion ecosystem projects including campaigns, product launches, and B2B marketing
• Develop initiatives to strengthen competitive advantage

• 1+ years in Business Development, Account Management, or related field
• Strong network of Germany Fashion partners and knowledge of the German Fashion landscape
• Excellent communication and negotiation skills, analytical thinking
• Customer service orientation and client-facing experience
• Strong sense of social content (livestream and short-video preferred)
• Fluent in English and German

• interpersonal skills
• negotiation
• collaboration
• category management
• partner onboarding and onboarding solutions
• cross-functional collaboration