TikTok Shop - FMCG Account Manager (Food, Beverage, Nutrition)

In this Munich-based role, you will drive the acquisition and commercial incubation of FMCG sellers, focusing on Food, Beverages, and Nutrition to grow platform revenue. You will map categories, define priority segments with partners, and craft a roadmap for long-tail partners. You will plan and monitor category KPIs, develop onboarding solutions, and set strategic mid- and long-term account plans to accelerate growth. You will collaborate across teams for content, campaigns, and product launches, and continually seek competitive improvements.

• Map FMCG category landscape and define priority segments with partners
• Build FMCG category roadmap and manage long-tail partners
• Plan, execute, and maintain category performance KPIs
• Identify high-value partners and create onboarding solutions and strategic account plans
• Collaborate with internal teams and external vendors to assist partner content
• Own internal FMCG ecosystem projects, including campaigns and product launches
• Ideate initiatives to strengthen competitive advantage

• 1+ years in Business Development, Account Management, or related field
• Strong network of German FMCG partners and knowledge of German FMCG landscape
• Excellent interpersonal, communication, negotiation, and analytical skills
• Customer service orientation and client-facing experience
• Interest or experience with social content (livestream/short-video) preferred
• Fluent in German

• communication
• negotiation
• analytical thinking
• partner management
• onboarding design
• business model development