TikTok Shop - Fashion Seller Acquisition Manager

In this role, you will help shape and grow the Fashion category on TikTok Shop in Germany, focusing on identifying and onboarding partners, building a long-term category roadmap, and driving sustainable partner growth. You will work cross-functionally with internal teams and external vendors to help partners create compelling content and campaigns. You’ll own initiatives that strengthen the Fashion ecosystem, from campaigns to product launches and B2B marketing. This is a hands-on, growth-driven position in Munich with a strong focus on partner networks and category performance.

• Map the Fashion category landscape and define priority segments with partners
• Build the Fashion category roadmap and long-tail partner strategy
• Plan, execute and maintain category performance
• Identify potential partners, design onboarding solutions and mid/long-term account plans
• Collaborate with internal teams and external vendors to support partner content on platform
• Lead internal projects to advance the Fashion ecosystem (campaigns, product launches, B2B marketing)
• Develop initiatives to improve competitive advantage

• 1+ years of experience in Business Development, Account Management or related field
• Strong network of Germany Fashion partners and knowledge of the Germany Fashion industry, consumer demands, digital evolution and mobile transformation
• Excellent interpersonal, communication and negotiation skills; analytical thinking and logical reasoning
• Customer service orientation and client-facing experience
• Strong understanding of social content (livestream and short-video preferred)
• Fluency in English and German

• growth mindset
• collaborative
• adaptability
• category management
• partner onboarding
• cross-functional collaboration