Vice President, Vertical Marketing – Demand

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Stellenbeschreibung:

Define and lead marketing strategy across Blackbaud’s vertical markets

Identify growth, market expansion, and untapped demand opportunities and translate them into annual and multi-year plans aligned to revenue objectives

Own accountability for market adoption, pipeline creation, bookings contribution, and demand performance

Own demand creation, demand capture, and demand conversion across all verticals

Establish operating rhythms and performance standards driving predictable pipeline growth

Make and optimize investment decisions across search, performance marketing, events, partnerships, customer advocacy, and emerging acquisition channels

Identify and scale growth opportunities across search, AI-powered discovery, performance marketing, partnerships, customer advocacy, and emerging acquisition channels

Establish experimentation frameworks to test, learn, and scale growth opportunities

Partner with Product Marketing and Product Management on adoption and expansion opportunities

Drive AI-powered planning, personalization, content creation, audience targeting, campaign optimization, and analytics

Integrate buyer signals, automation, predictive insights, and agentic workflows into the demand engine

Establish standards for marketing productivity, decision-making speed, and operational effectiveness

Lead, coach, and develop Vertical Marketing Directors and their teams

Foster ownership, curiosity, experimentation, and accountability

Build future leaders and strengthen strategic marketing capabilities

Partner with Sales leadership on pipeline goals, quality standards, and growth priorities

Partner with Product Marketing to align product and market strategy

Partner with Revenue Operations on visibility, forecasting, measurement, and optimization

Represent marketing strategy, growth performance, and investment decisions to executive leadership

Requirements

15+ years of B2B marketing leadership experience

Proven success leading demand generation, growth marketing, or go-to-market organizations

Demonstrated ability to build scalable demand engines tied directly to pipeline and revenue outcomes

Deep expertise across search, performance marketing, account-based marketing, digital acquisition, and growth strategy

Experience identifying, evaluating, and scaling emerging growth opportunities

Strong analytical and financial acumen with experience managing significant marketing investments

Experience leading organizational transformation and change

Strong executive communication and stakeholder management skills

An owner mindset, natural curiosity, and the willingness to challenge how work gets done

A builder’s orientation and the ability to move between growth strategy, demand performance, buyer behavior, AI, and operating-model decisions

A record of focusing teams on business impact rather than marketing activity

Passion for applying AI to improve business performance and customer outcomes

Core Competencies

Demonstrates extensive expertise in B2B marketing leadership, focusing on demand generation, growth marketing, and the application of AI to enhance business performance. Proven ability to build scalable demand engines and drive pipeline growth through strategic partnerships and innovative marketing practices.