App CRM Manager (m/f/d)

Job Description

About the role:

As an App CRM Manager (m/f/d) , you will play a key role in shaping customer engagement and retention for the Redcare App across international markets . You will act as the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in hands‑on for complex or cross‑market use cases when needed .
Working closely with Product, Engineering and Marketing teams , you will help build a scalable, reliable and data‑driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem.

Responsibilities

• Design push notifications and in‑app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical set‑up and roadmap
• Enable and support marketing teams in planning and executing in‑app and push campaigns; take hands‑on ownership for complex, technical or cross‑market use cases when needed
• Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners
• Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt‑in logic, feature integrations, QA and SDK updates
• Develop and test app retention strategies and promotions together with product and marketing teams
• Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets
• Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimisation recommendations
• Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements

Qualifications

About you:

• You have several years of hands‑on experience in app CRM, ideally in an e‑commerce, digital or agency environment
• You have strong experience with push and in‑app platforms such as CleverTap, Leanplum, Braze, Airship, Batch or similar tools
• You have a strong technical understanding of mobile apps, including event tracking, user properties, consent management, and data flows between app, backend, analytics and CRM systems
• You are comfortable acting as a technical advisor and sparring partner for product managers, engineers and marketing stakeholders
• You have solid analytical skills and are confident working with KPIs, dashboards, and reports (experience with SQL, GA4/Firebase, Fullstory or Looker is a plus)
• You are structured, proactive and a clear communicator with good stakeholder management skills
• You are fluent in English and have at least a B1 level in German

Benefits

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually – even for up to 20 days a year anywhere in the EU.
• Redcare events: We promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal Development: We are all constantly learning. That’s why we support and foster your career development through internal & external training and help you grow.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well‑being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.

At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.