Field Marketing Manager, Public Sector

In this role you will own and optimize the integrated marketing plan for Germany’s Public Sector, aligning with EMEA strategy to drive pipeline and sustainable growth. You will partner with Sales Leadership to influence GTM priorities and investments, using market and customer insights to shape programs. You will build trusted relationships with public sector customers and stakeholders, delivering data-driven campaigns across ABM, demand generation, events, and executive programs. This position offers meaningful impact by shaping market strategy and accelerating opportunities in a dynamic, cross-functional environment.

• Own and optimize the integrated marketing plan for Germany's Public Sector; translate regional strategy into market-specific programs
• Act as the go-to marketing expert for Public Sector in Germany; provide market, customer, and pipeline insights to shape GTM priorities and investments
• Develop and lead integrated marketing programs across strategic accounts and target segments (ABM, demand gen, digital, events, executive programs, thought leadership)
• Shape and deliver executive engagement initiatives (CxO programs, roundtables, strategic experiences) to strengthen customer relationships
• Drive pipeline creation and acceleration in the Public Sector by prioritizing activities and investments based on market and customer insights
• Own measurement and optimization of marketing performance using data, attribution, and pipeline intelligence; provide recommendations to leadership
• Drive cross-functional alignment across Sales, Marketing, and stakeholders to communicate priorities and outcomes

• 8+ years in B2B marketing or program management, preferably in cybersecurity or enterprise technology
• Deep knowledge of the German Public Sector and its market dynamics
• Ability to translate strategies into market-specific plans with measurable outcomes
• Proven influencer and collaborator with senior sales and business stakeholders
• Experience managing integrated programs (ABM, demand gen, digital, events, thought leadership, C-level programs)
• Ability to operate independently in a matrixed environment and mobilize cross-functional teams
• Strong analytical skills to measure performance and guide investments
• Excellent project management, communication, and stakeholder management; ability to engage senior leaders
• Fluency in German (written and spoken) and strong English communication skills

• collaboration
• influence
• stakeholder management
• Account-based marketing (ABM)
• demand generation
• digital marketing