Growth Marketing Manager, Clinician & Profile Manager Administrator Segment

Stellenbeschreibung:

Build annual and quarterly marketing plans for clinician and profile manager administration market segments
Translate growth marketing strategy into audience-specific programs
Identify segments, channels, and moments for recruiting, reactivating, and sustaining engagement
Design programs that move audiences from awareness through education, engagement, and action
Grow DataSpring’s presence with clinician, provider, health system, and healthcare audiences
Develop education and market-facing programs
Identify opportunities for thought leadership, partnerships, events, and webinars
Lead end-to-end execution of campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives
Coordinate cross-channel workstreams and manage scope, schedules, and budgets
Build project plans, timelines, and briefs
Collaborate with Product Marketing, Marketing Communications, Brand & Web, Sales, Product, Customer Success, Partnerships, and Analytics
Set goals, KPIs, and success measures
Report on reach, engagement, campaign influence, and pipeline contribution
Lead post-program debriefs and optimize channels, messaging, and investment using data and audience feedback

Requirements

5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline
Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences
Demonstrated success working cross-functionally with sales, product, and marketing teams
Healthcare or health technology experience in the provider segment is required
A bachelor’s degree or equivalent experience
Proven ability to turn business objectives into integrated growth marketing plans that produce measurable results
Exceptional project management and organizational skills
Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement
Skilled at developing messaging that connects audience needs to clear business value
Strong interpersonal and communication skills
Analytical mindset with the ability to interpret performance data and act on it
Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint
Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred

Core Competencies

Demonstrates expertise in building and executing integrated marketing programs tailored for B2B healthcare audiences, with a strong focus on project management, data analysis, and cross-functional collaboration. Proven ability to translate business objectives into measurable growth marketing strategies that engage and convert target segments.