Influencer Marketing Specialist

Responsibilities

• Source, recruit, and onboard creators from the Insense marketplace and external channels.
• Match creators with client campaigns based on brand fit, campaign goals, and target audience.
• Manage influencer campaigns end-to-end, including creator sourcing, briefing, content management, and performance analysis.
• Support UGC campaigns in partnership with the Account Management team.
• Build and maintain strong relationships with creators and influencers to encourage long-term partnerships.
• Grow and manage a roster of high-performing creators for future campaigns.
• Coordinate creator communication, negotiate rates, and manage deliverables.
• Monitor campaign execution to ensure content is delivered on time and meets quality standards.
• Review content performance and provide feedback to creators to improve results.
• Keep creators engaged through community initiatives, events, and feedback programs.
• Conduct creator outreach across TikTok, Instagram, and other relevant platforms.
• Improve sourcing and outreach processes to increase efficiency and scalability.
• Track campaign metrics, analyze results, and share insights to improve future performance.
• Collaborate closely with internal teams to ensure smooth campaign execution and client communication.
• Work alongside the Senior Influencer Marketing Manager to optimize campaign strategy and performance.

Requirements

• 4+ years of hands‑on experience managing influencer marketing campaigns from start to finish.
• Proven experience sourcing, recruiting, and managing creators across TikTok and Instagram.
• Strong understanding of influencer marketing metrics and ability to optimize campaigns based on performance data.
• Experience building and maintaining long‑term relationships with creators and influencer communities.
• Strong project management and communication skills, with the ability to manage multiple campaigns simultaneously.
• Experience building and scaling influencer outreach and creator sourcing processes.
• Deep understanding of TikTok, Instagram, social media trends, and influencer content best practices.

Tools & Technologies

• TikTok
• Instagram
• campaign tracking tools
• analytics platforms
• content management systems
• outreach software
• project management tools
• community platforms
• performance metrics tools
• collaboration software